Thursday, 12 October 2017

Spilling the tea... Vuma Reputation Management's fresh African look

In the words of Jeff Bezos, founder of Amazon, “A brand for a company is like a reputation for a person.”

Over the past 12 years, Vuma Reputation Management has evolved by building on their strengths, expanding their capabilities and deepening their expertise - and their brand is now following suit.

Janine Hills, founder and CEO of Vuma, said the new identity was in line with its African expansion strategy. Vuma recently signed a Memorandum of Understanding with four leading agencies across the continent.

“We’ve made subtle changes to our corporate identity, which include modernising our existing African colour palette to bold and vibrant contemporary colours that capture our brand essence of being a world-class African company capable of competing on any continent,” said brand designer Brigitte Dewberry.

Vuma’s refreshed brand identity embodies their diverse and dynamic team of specialist employees, who bring deep local knowledge of the markets they operate in and constantly strive to meet and exceed their customers’ expectations.

“I loved the idea of tea cups as they are accessible to all cultures regardless of race or gender.  Tea is soothing and personal, and represents what the brand and company offer their customers,” said Dewberry. “Just as everyone has their own preference of how they like their tea, businesses do business in their own unique way.”

Hills agrees.

“The imagery is not only eye-catching but tells a story, creating a brand that is distinctive and highly memorable,” Hills said.

“The tea cup analogy gets to the heart of how we see our clients - at the centre of everything we do.  Partnering with our clients, we take immense pride in our tailor-made approach where we apply our knowledge and expertise to provide the right tailor made solution, at the right time.”

Roshnee Pillay, business director of Vuma, believes it a very exciting time for both the company and the brand as they enter a new era where reputation management is taking centre stage.

“With the digital revolution and social media explosion, managing your company’s reputation is not only far more complicated and challenging, it’s critical to the success of your business,” she said.

-Content supplied by Vuma Reputation Management

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